Effective Date: 01/01/2024

At Lafferty (“us”, “we”, or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines the types of information we collect from you when you use our website www.lafferty.ie (the “Website”) and the manner in which we may use, disclose, and protect that information.

By accessing or using our Website, you agree to the collection and use of your personal information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Website.

Information We Collect

1.1 Personal Information

We may collect personal information that can identify you directly or indirectly, such as your name, email address, postal address, phone number, and any other information you voluntarily provide to us when you interact with our Website.

1.2 Usage Data

We also collect non-personal information automatically as you navigate through our website. This may include your IP address, browser type, operating system, referring URLs, and other technical information. We may use cookies, web beacons, and similar technologies to collect this information. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Website.

Use of Information

2.1 Personal Information

We may use your personal information to:

• Provide, maintain, and improve our Website

• Respond to your enquiries

• Send you administrative information, such as updates, security alerts, and confirmations

• Communicate with you about our services

• Personalise your experience on our Website and provide you with tailored content

• Conduct research and analysis to better understand our users’ needs and preferences

• Detect, investigate, and prevent fraudulent or unauthorised activities

• Comply with GDPR or legal processes

2.2 Usage Data

We may use usage data for various purposes, including to:

• Analyse trends and user traffic on our Website

• Improve the design and functionality of our Website

• Customise content and advertisements

• Monitor and prevent any misuse or unauthorised access to our Website

Disclosure of Information

We may share your personal information with third parties in the following circumstances:

• With your consent or at your direction

• With service providers who perform services on our behalf, such as hosting providers, payment processors, or analytics providers

• If required by law, regulation, legal process, or governmental request

• To protect our rights, privacy, safety, or property, or that of our users or the public

• In connection with any merger, acquisition, or sale of all or a portion of our business or assets

Data Security

We take reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Choices

You have certain rights and choices regarding your personal information. You may:

• Access and update your personal information by contacting us directly

• Set your browser to refuse cookies or alert you when cookies are being sent

Children’s Privacy

Changes to this Privacy Policy

Our Website is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided personal information to us, please contact us, and we will delete such information.

We may update this Privacy Policy from time to time. Any changes will be effective upon posting the revised policy on our Website. We encourage you to review this Privacy Policy periodically for any updates.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at data@lafferty.ie.

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.